On October 2, the Italian Embassy has organized a promotional event in Cape Town in the outdoor sector for Italian brands, as part of the planning of integrated promotion activities. The event took place in the climbing gym CityRock, the largest and most famous gym in the country. Four Italian companies have joined, as Ferrino, SCARPA, Grivel and Garmont. The companies were invited through the Assosport category association. Dealers, importers-distributors, gyms, tour operators and communications, all from South Africa, took part in the event.
The afternoon session – organized with the important collaboration of the Consulate in Cape Town – was opened to outdoor lovers, who were able to meet the representatives of the companies and to know a wide selection of their products. The event ended with a conference by the great Italian climber Marco Confortola, who climbed eleven of the fourteen peaks above eight thousand meters without oxygen, and he is the testimonial of three Italian brands that were presented during the event. Confortola conquered the public with the story of his last ascent to Gasherbrum II (8035 meters). Moreover, he underlined how important is, for those who frequent the mountain, from the most experienced climbers to those who are just approaching this activity, to use quality technical equipment: just like the one made by Italian brands.
