“Futura” is the new project created to support online the Italian music scene abroad. The project is the result of the collaboration between the Ministry of Foreign Affairs and International Cooperation (MAECI) and Italia Music Lab foundation. It is a rich video-music archive that covers a wide range of music genres, sounds and shades of the contemporary Italian music scene: it’s the proof that the Italian music scene is more vivid and buzzing than ever, able to broaden its horizons and experiment like it never happened before.
“Futura” contains the video performances by the Italian artists who over the last two years have played during the digital editions of many showcase festivals around the world: M¥SS KETA at Eurosonic (Netherlands), Joan Thiele at The Great Escape (UK), Melancholia and ELASI at Lucfest (Taiwan), Ginevra Nervi and Emmanuelle at Primavera Pro (Spain), Kharfi at IMX (China) and many more.
Thanks to the project “Futura”, wanted and promoted by MAECI, all these performances now make up a music archive available exclusively on italiana (italiana.esteri.it), the Ministry of Foreign Affairs’ website created to promote the Italian language, culture and creativity around the world. The video concerts will also be promoted by the diplomatic-consular network of the Ministry and the 82 Italian Cultural Institutes, with the aim to increase even more their reach.
14 concerts are already available at https://vimeo.com/showcase/919815.
